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business e-commerce Podcast product Retail technology

Creating experiences beyond transactions

Mastercard is on a mission to curate and create priceless experiences that money cannot buy, says Raja Rajamannar, CMO of the company, on the latest episode of the Innovators podcast.

While credit cards have historically been about giving consumers speed and convenience, over the past couple of decades they have made strides into becoming an integral part of how consumers live their lives.

“We are a lifestyle brand. Lifestyle doesn’t mean it’s lifestyle for the rich and famous -lifestyle for everyone,” explains Rajamannar. “Everyone deserves to lead a beautiful life and to grow.”

On the one hand there’s the fact the technology is more seamless – gone is the swiping and signing, and in is the tapping and dipping. And if you’re shopping online, digital wallets mean you don’t even need to remember your password.

But on top of that today are perks focusing on giving consumers exclusive access to events, services and treats that help create an even deeper emotional connection between brand and participant.

A few years ago, Mastercard noticed a change in consumer behavior and strategically shifted its advertising spend into experiences. It now hosts over 750 experiences on any given day globally, from recreating the iconic The Rock restaurant from Zanzibar in NYC’s Tribeca, to enabling card holders to shadow Cirque du Soleil cast members in Canada. This strategy is based on addressing key consumer passion points, ranging from music and sports to the environment and philanthropy.

During this episode, Rajamannar explores creating emotional connections, gives advice to brands on how to drive loyalty through having a clear purpose, and reveals an industry first: why the brand is launching a sonic identity.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business Podcast product Retail sustainability

How to scale circularity

There is so much opportunity in being a big business that there’s no excuse for not doing the right thing, says Christopher Raeburn comparing his British-born Raeburn brand with the global scale of Timberland, on the latest episode of the Innovators podcast. 

Raeburn has been creative director at the latter since late 2018, where he says he is focusing on putting responsible, innovative design at the centre of its strategy. But it’s through his work and experience for the smaller Raeburn business that he’s able to do so, he explains. 

“One of the ways I’ve always looked at Raeburn is almost like a Remora – those small fish that clean sharks… sometimes they can clean the teeth and everything like that. I think it’s a really interesting analogy, because by swimming alongside sometimes those big big fish in the ocean, A) you have the opportunity to clean them, and that’s exciting because they want to be cleaned. B) you have the opportunity to talk to them a little bit and then maybe you can start to really steer them. And if they want to be steered and it’s a really good partnership then you’re going to go in the right direction together,” he says. 

Raeburn, which was founded in 2009, has built up its business focused on three key areas that all come under the circularity header: reduced, remade and recycled. But that was the case long before sustainability itself became a “trend”. 

“I never really set out to start a responsible company. It was more a company that started from common sense. And it fascinates me, as I say, that there is all of this stuff out there. And why can’t we reuse and remake it before we even need to buy anything new,” Raeburn notes.

Join us as we also explore why scaling such a model is essential for the future of our industry, how much opportunity is coming down the pipeline from what we currently consider trash, and the role business has to play in education today.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business Podcast

Brian Solis on rewiring the connected generation

Living in such a connected world is damaging our ability to think creatively, says Brian Solis, a world-leading anthropologist and futurist, on the latest episode of the Innovators podcast by the Current Global.

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By being constantly online, we are constantly distracted, he suggests. He refers to this particularly applying to “Generation C”, where the C stands for “Connected”.

“We all live in a similar lifestyle. And when you live that lifestyle, you’re rewiring your brain. You’re speeding it up; you’re moving faster, you’re becoming less patient, you’re becoming incredibly narcissistic. The world literally revolves around you,” he explains. “You have followers, your friends, you feel like you need to constantly feed that system, but you’re also feeding off the system. So you might find yourself endlessly scrolling for no good reason whatsoever.”

Solis experienced this himself: after writing seven best-selling books, he struggled with distraction while trying to write this eighth.   

Getting caught up in cycles of sharing and consuming social media is one of the main reasons why people get less and less creative over time, he suggests. “The real problem is that I’m placing greater emphasis on what happens on this screen than I am in this moment right now. That means that I’m not placing value in the people that I’m around, or the places that I’m at, which means that becomes forgettable.”

But his quest to understand society’s digital realities, behaviors and expectations did indeed end up inspiring a new book after all. In Lifescale, he reflects on how we ended up opening ourselves up to so many distractions and what changed to make people value this way of living – points that he also touches on in the podcast.

In this conversation, recorded with the Current Global’s Liz Bacelar at our Innovation Mansion at SXSW this year, Solis explains his techniques to taking control over tech, shares how brands can be more authentic by being more empathic; and reveals what the key is to transforming us into the leaders of the future.

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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Podcast product

Universal Standard on leveling the playing field for ‘plus-size’ fashion

“We really and truly believe that the plus size woman will never be serviced as well as she will be when there’s no such thing as plus size,” say Alexandra Waldman and Polina Veksler, co-founders of size-inclusive label, Universal Standard, on the latest episode of the Innovators podcast by the Current Global.

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Fashion tends to segregate women who are on the larger end of the spectrum, they say, and so they’re on a mission to level the playing field and make clothes for everyone. To that end, the brand, which had already gained a cult-like following for its size-inclusive clothing since launching in 2015, introduced an even larger range in 2018, from 00 to 40 – an industry first.

Understanding how women of all sizes shop has been key to the brand’s success, which last year also raised its first round of investment from the likes of GOOP’s Gwyneth Paltrow, TOMS’ Blake Mycoskie and Imaginary Ventures’ Natalie Massenet. They’ve also introduced collaborations with brands including J.Crew and as of just this week, Rodarte.

Much like many direct-to-consumer counterparts, the e-commerce experience is playing a major part in its popularity: all of its SKUs can be viewed at every size available within the range, making it easier for women to compare and make confident decisions; and its Universal Fit Liberty Program allows shoppers to replace their purchase, free of charge, within a year of completing it, should they go up or down in size.

During this conversation, recorded at the Current Global’s Innovation Mansion at SXSW this year, Waldman and Veksler break down the many product development challenges that come with the industry’s traditional fit formula; tell co-host Rachel Arthur what they’re putting in place to reduce hostility to women of larger size ranges, and share why their bold moves are shifting the way the whole industry approaches this market.

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Editor's pick Podcast product sustainability

Levi’s on the risks of the circular economy

“[The fashion industry] is 60% larger than it needs to be relative to the actual quantity of demand,” says Paul Dillinger, Head of Global Product Innovation at Levi’s, on the latest episode of the Innovators podcast by the Current Global.

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He is referring to the fact six out of 10 garments produced every year are being discarded to landfill or incinerated within the first year of their production. The result is that those working in this world need to either think about how you can eliminate overproduction, or instead build new business models around only making and selling the four that are actually wanted, he explains, even if it affects business growth.

An alternative response to that concept is the so-called “circular economy”, whereby items are not discarded but put back into the system, which to overly simplify matters, enables businesses to continue with growth while aiming for lesser impact. But Dillinger believes such moves are merely providing brands with a guilt-free alternative to keep overproducing at a point when the technology for a truly circular system isn’t yet scalable. He instead refers to the idea of credible “circular industrial ecologies”, which are much more complex to operate and achieve.

“One of them is a corporate compliance officer selling a new shiny penny to a board of directors in the C-suite, and the other one is a studious and scientific approach to really tackling a real challenge,” he explains.

At Levi’s, Dillinger is otherwise looking at key areas like reducing the brand’s use of water. “I think people’s right to drink fresh water should be prioritized above a company’s right to access fresh water for production,” he explains.

In this conversation, hosted in front of a live audience at the Current Global’s Innovation Mansion at SXSW 2019, he explains what that looks like through the  innovative work he’s been doing with hemp. He also gets technical with host Rachel Arthur about the many ways in which Levi’s is working to make its supply chain responsible in one of the most complex industries in the world.

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 


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e-commerce Podcast

Why Pinterest pushes shopping over commerce

There’s a big difference today between the role of commerce, and that of shopping, says Tim Weingarten, head of shopping product at Pinterest, on the latest episode of the Innovators podcast by the Current Global.

“Commerce has this implication of pushing for the transaction – about reducing friction in the conversion. Whereas shopping is one of joy. It’s one of serendipity, it’s one of discovering something you didn’t know existed,” he explains.  

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It’s that mentality that underpins everything his team does at the company, focusing primarily on how to better the user experience with discovery and personalization at its core. This includes the introduction of a series of tools that filter and predict needs – from Pinterest Lens, which allows customers to find items from the database by photographing similar ones, to the newly announced Catalogs feature, where brands can upload their entire product catalog as shoppable pins.

What makes Pinterest stand out among its competitors, is that its users navigate the platform for entirely personal reasons, such as renovating their kitchens or achieving the perfect hairstyle, as opposed to pushing aspirational content to followers, Weingarten comments. Being able to capitalize on that then comes down to having the right algorithms in place.

“The more data you have, the more you can personalize. But on an e commerce site, the only data they have is based on prior transactions. That’s a very sparse dataset and it happens very infrequently. If you switch gears to Pinterest, what you have is someone visiting every day doing this authentic thing – saving things for particular use cases. This engagement signal can be applied to all products… And because we have this authentic form of engagement, we’re able to understand what you’re trying to accomplish, and actually personalize it to your tastes,” he says.

Pinterest has been around for nearly a decade with a quiet yet steady climb to the top. As of 2018, users on the platform had pinned 175 billion items on three billion virtual boards. The company is now on track to top $1bn in revenue, and is rumored to be moving forward with an IPO this summer at a valuation of $12bn.

During this conversation recorded at Shoptalk with the Current Global’s Rachel Arthur, Weingarten dissects how Pinterest is only getting better at predicting consumer needs before they’re voiced; shares how the platform balances being commercial with keeping the joy of inspiration alive, and hints at the types of technologies he’s looking at to further personalize the shopping experience.

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Podcast technology

Nick Knight on why AI cannot simulate creativity

Artificial intelligence is not yet good enough to simulate creativity, says British fashion photographer Nick Knight on the latest episode of the Innovators podcast by the Current Global.

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Speaking live at a FashMash event in London, he explained that AI as it stands today, is a long way from what creativity is: “When you create a picture, it is done through desire, accident, failure, fear, love, and arousal. Predicting what I will do by how I did past steps is not a good way to create my next piece of art; it’s not a good way to simulate creativity.”

He was referring to the way in which AI looks back at past behavior in order to work out what is probable next. But that doesn’t mean that it won’t one day figure out how to do so, he noted, adding that he is working on new projects that will keep him on the frontline of it so as to have a say in what it could look like down the road.

Knight has built his career on pushing the boundaries of image making. He has photographed some of the world’s biggest celebrities and models – from Lady Gaga and Bjork to Kate Moss and the late Alexander McQueen. Almost two decades ago, he launched SHOWstudio, an online platform celebrating fashion film, and changing the way fashion was consumed through the internet.

Now his next act is understanding how technologies like AI and robotics will impact creativity, and how he can become a part of such a movement.

During this conversation with guest host Rosanna Falconer, Knight explains what the smartphone has to do with Shakespeare; how SHOWstudio broke the internet but created history with the first ever live streamed fashion show for Alexander McQueen in late 2009; and why he is an eternal optimist about the future.

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Podcast Retail

Appear Here on why retail is more valuable than Google Ads

Successful retail decisions are made when physical space is seen as another media channel, says Ross Bailey, founder and CEO of Appear Here, the online marketplace for short retail leases on the latest episode of the Innovators podcast by the Current Global.

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Retail is failing when it’s not thinking about audience first, Ross insists. The industry doesn’t think twice about spending huge budgets on Google Ads, but customer acquisition can prove increasingly more valuable through spend on physical footprint, he explains. It’s for that reason, Appear Here increasingly sees the likes of Google or Instagram as greater competition than other brokers. 

“[If you’re playing] the audience game that means that as a brand, what’s the best most authentic, great return on investment medium, that I can reach an audience at for that moment in time, for that campaign, for that product, for that season.  And if that happens to be retail, you’re going to be making that decision over what you’re spending on AdWords or over what you’re spending anywhere else,” he comments.  

Appear Here launched in 2013 hoping to disrupt a long-established market that no longer corresponded to how customers shopped. While commercial landlords demanded an average five-year commitment from brands, customers were dispersing from the high street and shopping in a much more flexible, non-committal way. Today, AppearHere’s short-term rental model – often referred to as the “Airbnb of retail” – sees the company operate an average of 350 stores in London alone at any given time, making it the largest retailer currently operating in the city.

Bailey hopes the model gives brands and retailers much more flexibility to appear and disappear whenever they see fit, rather than wait for the consumer to do so first. For brands across the spectrum, of which he has 180,000 on his platform, there are different approaches however. For luxury names like Chanel, Nike or Netflix, all Appear Here clients, it’s about reaching a new audience or promoting a particular product or campaign; for more independent brands, it’s about creating awareness outside their online bubble where competition is too high without enormous ad budgets, he suggests. 

During this conversation Bailey also explains why he sees no problem with an in-store ballpit as a popular experiential idea as long as it is authentic to the brand; how Selfridges’ early retail days inspires him to think about how to bring back showmanship; and why technology, much like children, he says, should be seen but not heard.

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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business Podcast product Uncategorized

How Havaianas is using collaborations to take over the world

“Collaborations to me, are a love affair,” says Eno Polo, US president of Alpagartas, the parent company of the world’s most popular flip flop brand, Havaianas, on the latest episode of the Innovators podcast by the Current Global.

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Collaborations are at the core of both the brand’s success and its wide reach, but in order to become successful, they need to remain authentic, he explains. “It has to be two-way. I think a lot of brands out there force collaborations, they pay for collaborations. But if you pay for going out with a girl, I don’t call that a love affair. I’d rather it be a natural feeling – she likes me, I like her – and we go out together. That’s what I call a true collaboration, and those are the ones I think are most successful.”

Havaianas shot onto the international stage when French designer Jean Paul Gaultier accessorized his models on the New York and Paris catwalks with the flip flops in 1999, instantly turning them into an object of desire. What followed was a series of fashion brands wanting to collaborate with the now-iconic brand, hoping to borrow some of the color and freshness that only a Brazilian label could bring to the table.

Today, Havaianas produces over 250 million pairs a year, or 10 pairs a second, and is Europe’s number one sandal brand.

Beyond its ambitious expansion plans across the globe comes a mounting pressure for the brand to tackle the issue of sustainability, which may well still be in toddler stages in its native country, but is steadily becoming a business imperative elsewhere.

For Polo, the fact that the company is scaling its retail footprint and office count across Europe and the US means there is a growing internal pressure to become more sustainable. The brand is doing so by focusing on employee welfare, but also wants to tackle and own the fight for sustainability at the beaches where its products are so ever-present.

During this conversation, Polo also talks through the company’s history from catering to Brazil’s working class to hitting the beaches of Ibiza; the importance of creating a retail experience that puts a smile on the customer’s feet; and why creating such a simple product allows the brand to remain fun.

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.