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Choosing authenticity over hype

A brand’s success depends on authentic relationships and good design over hype, says Rodrigo Bazan, CEO of designer label Thom Browne, on the latest episode of the Innovators podcast. 

“I tend to like less anything based on hype or cool, or the hot thing of the moment, because by definition that’s going to cool down at some point. So I still believe that the big things that are happening are led by a very, very strong design idea,” he explains.

It’s for the same reason that dressing rapper Cardi B for this year’s Met Gala in a larger-than-life ruby ballgown made sense for the luxury label, he notes. 

The Thom Browne team does little PR and has no internal VIP team, meaning the relationship with Cardi, as well as sports superstars like basketballer LeBron James, happen organically.

Since launching in 2004, the brand has gained a loyal audience that appreciates its modern take on classic silhouettes. The designer’s discrete nature (he himself is not on social media) and timeless designs mean it has managed to stand out in a world of overconsumption and celebrity designers that rule social media, from Virgil Abloh at Off White and Louis Vuitton to Olivier Rousteing at Balmain. 

Bazan explains how the brand is averse to overexposure and flashiness, instead focusing on creating more of these meaningful partnerships, from dressing Barcelona FC players off the field to creating bespoke tailoring with Barneys. As a result, it is steadily growing a business aiming to survive the influencer fatigue that is starting to pick up speed. 

Join us to learn more from Bazan about what that means in practice, including how music and celebrity help fuel its success, why the brand believes in sportswear over streetwear, and just how its thinking about the balance of data and design today.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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Podcast Retail

StockX on creating a streetwear platform inspired by the stock market

“If you’re dealing with finite supply, then you need to understand demand to figure out what it is people are willing to pay,” says Josh Luber, founder of streetwear online marketplace, StockX, on the latest episode of the Innovators podcast by TheCurrent Global.

Listen here: Apple Podcasts | Android Google Podcasts | Stitcher | RSS

“What brands have historically relied on is the concept of mass chaos and taking advantage of that hype (…) But having a pair of Off-White Jordans that retail for $490 but resell for $2400 and just relying on bots and chaos in order to distribute it is an illogical and broken system,” he explains.

Luber’s platform, which in 2018 took on $44m in investment from Google, among others, launched in 2016 to level the playing field between buyers and sellers in a retail landscape that seems to enjoy feeding off an endless cycle of streetwear FOMO and having the latest, hottest sneaker on the market.

The re-sale market used to be a Wild West, Luber explains, but data and technology are now being deployed in order to better value these products and provide an unforeseen level of transparency and fairness to both sellers and buyers. Inspired by how the traditional stock market works, the platform tracks product demand and pricing across the web in order to sell it in real time. This, as well as a tool that displays an itemized history of transactions of a product, balances the power dynamic between sellers and buyer, which historically sided with the seller and how much they wanted to sell their product for.

Liz Bacelar and StockX’s Josh Luber

StockX’s success is also hugely indicative of how a one-time underground industry that was powered by its community and word-of-mouth access, is becoming increasingly structured in order to cater to more mature and educated consumers. In other words, the larger it becomes, the more it needs the infrastructure to support it.

During this conversation with TheCurrent Global’s Liz Bacelar, Luber explains how his background as an entrepreneur and IBM consultant, led him to StockX, how the platform’s customer is evolving, and why discovery is playing such a huge role in its future plans.

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by The Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.