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Podcast Retail sustainability technology

A look to the future

We have the tools today to make the change the world needs, says engineer, author and futurist, Peter Diamandis, on the latest episode of the Innovators podcast. 

Speaking from Summit LA19, an annual gathering of today’s brightest leaders, he explains why we must remember that our mindset matters more than ever before as we head into 2020. 

“I think this is the most extraordinary time ever to be alive. I think that we are living in a time where if you want to make a difference in the world you can. You’re more empowered as individuals to take on the world’s biggest problems than heads of nations and kings and queens were just decades or centuries ago,” he explains.  

During a time when we’re surrounded by negative news – something we pay 10x more attention to than anything positive – it’s easy to get dragged down. But it’s time to feel optimistic, he notes. We have a new decade ahead of us, which presents more opportunity than ever before. 

“I’m more bullish than ever before. Yes, we have problems. Yes, we have environmental problems. Yes, we have political problems. Yes, we have all those things. But the fact the matter is, we also have the tools to challenge them and change them and make the world a better place. We’ve romanticize the past, but the past was pretty brutal, pretty brutal compared to today.” 

During this conversation, Diamandis explains why there’s a crazy idea behind every breakthrough innovation, how the next decade will be a critical time to reinvent much of humanity, and the one thing you need to know to prepare for this future.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business Podcast product Retail

Choosing authenticity over hype

A brand’s success depends on authentic relationships and good design over hype, says Rodrigo Bazan, CEO of designer label Thom Browne, on the latest episode of the Innovators podcast. 

“I tend to like less anything based on hype or cool, or the hot thing of the moment, because by definition that’s going to cool down at some point. So I still believe that the big things that are happening are led by a very, very strong design idea,” he explains.

It’s for the same reason that dressing rapper Cardi B for this year’s Met Gala in a larger-than-life ruby ballgown made sense for the luxury label, he notes. 

The Thom Browne team does little PR and has no internal VIP team, meaning the relationship with Cardi, as well as sports superstars like basketballer LeBron James, happen organically.

Since launching in 2004, the brand has gained a loyal audience that appreciates its modern take on classic silhouettes. The designer’s discrete nature (he himself is not on social media) and timeless designs mean it has managed to stand out in a world of overconsumption and celebrity designers that rule social media, from Virgil Abloh at Off White and Louis Vuitton to Olivier Rousteing at Balmain. 

Bazan explains how the brand is averse to overexposure and flashiness, instead focusing on creating more of these meaningful partnerships, from dressing Barcelona FC players off the field to creating bespoke tailoring with Barneys. As a result, it is steadily growing a business aiming to survive the influencer fatigue that is starting to pick up speed. 

Join us to learn more from Bazan about what that means in practice, including how music and celebrity help fuel its success, why the brand believes in sportswear over streetwear, and just how its thinking about the balance of data and design today.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Podcast Retail sustainability

Rethinking single-use plastics

“Being creative gives us the ability to help change the world”, says Roland Mouret, a designer on a mission to eradicate single-use plastics in the supply chain, on the latest episode of the Innovators podcast. 

“Let’s not consider our creativity penalized by the fact that we have to become responsible,” he explains during the recording at the British Fashion Council’s annual Fashion Forum this year. 

His view is that the concept of luxury that dominated the past few decades has been destroyed by the climate crisis, meaning having money, logos and power are no longer the values consumers want to be associated with. 

Instead, we’re seeing a global shift to a more sustainable approach, he explains. This makes for a highly complex business shift, he acknowledges, but he’s doing so by taking a small step that could add up to a big change if adopted across the industry. 

Consequently, one of his focuses is around the humble coat hanger. Not those glamorous types you see in luxury stores, but the cheap plastic ones that flood the supply chain to get products from manufacturer to shop floor, and ultimately end up going to waste. He is working with a startup called Arch & Hook to do so. 

Fashion designer Rouland Mouret with our co-founder, Liz Bacelar

He refers to hangers as the plastic straws of the fashion industry, highlighting their need to be replaced by sustainable alternatives. In doing so he ties the fashion supply chain in with the overconsumption challenge of single-use plastic. Worldwide, about eight million tons of it leak into the ocean every year. 

Join us for this episode where we also talk to Mouret about why he’s on a mission to make sustainability sexy, the major trend he thinks is dying out in fashion right now, and how the climate crisis is redefining power and the luxury industry. 

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Podcast Retail social media technology

Why retail ‘experience’ is jargon

Creating retail experiences is essential for successful brick and mortar today, but it’s not a silver bullet, explains Jess Christie, chief brand officer of MatchesFashion.com, on the latest episode of the Innovators podcast. 

This is a luxury retailer that opened a new physical store in London’s Mayfair last year and hosted more than 100 different events in its first 9 months. If anyone knows what it takes to pull this sort of thing off, it’s Christie. 

“I think everyone should be doing it, but I think the problem is that you can’t just say we’re all going to do experiences, and then say that means we’re going to do loads of ‘in-conversations’ and that’s what an experience is, and then be cookie cutter. You have to really challenge yourself to know what your brand is, who your customer is, and what would engage and inspire them,” she explains.  

Indeed, by not thinking like this, the word ‘experience’ in itself has become almost meaningless, Christie suggests. It’s overused and often without direction – believed by many to be the answer to saving a challenged industry. Which is why we see everything from yoga classes to floristry workshops and ball pits taking over shop windows. 

A recent study shows that one-third of chief marketing officers will dedicate up to 50% of their budgets to experiential marketing over the next five years. The winners will be those who, as suggested by Christie, don’t just think of it as a silver bullet. 

There are of course examples of this truly working in the market. Apple, Nike and Lululemon have all made a name for themselves for their approach. MatchesFashion.com is now taking its strategy on tour around the world. 

Jess Christie, Chief Brand Officer at MatchesFashion.com & Rachel Arthur, co-founder & chief innovation officer at Current Global

Join us for this live conversation with Christie held at a FashMash event in London as we explore her view on all things experiences, as well as what it means to think about personal shopping through the eyes of technology today, and the role content plays in connecting online and offline together.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.